The creative talent of Jean Louis David is defined by these two phrases. As the inventor of modern cutting techniques and hairstyles, he gate-crashed the world of the hairdressing greats in the 1960s. By creating the layered cut, he freed women from the straitjacket of the rigid cuts of the day and introduced volume and lightness to hair. Now the brand's designers are devoted to honoring this inheritance and continuing only to devise hairstyles that please women. Whatever he creates, Jean Louis David anticipates the latest trends, achieving the most appropriate and most feminine yet fashionable styles.